DURATION : TV 60'S
AGENCY: PUBLICIS MANILA
PROD HOUSE: STRAIGHT SHOOTERS MEDIA INC.
PRODUCT: NESTEA
PRODUCER: BABES REYES
PRODUCER: BABES REYES
DIRECTOR:CHRIS MARTINEZ
DATE: NOVEMBER 2015
The commercial started as the actor which is Neil Coleta enters the house with sad face, then her mother noticed that he is sad but suddenly, the mother thought of an idea of how she will help her son. She said " Sige ibuhos mo yan" which I think has two meanings, ibuhos literally the Nestea and ibuhos as in share his feelings. After that, Neil shared his sad story and how her girl busted him in text.
I saw that the technique of this commercial was to made up a story , a teenage love story so that the viewers can relate to it. The company think of what teenagers want and what is trending about that target audience.
The commercial also put a touch of familial concept that they show that it is ok to have some problems with romantic relationship as long as you have your family which is cliche to filipinos. We can see the concept of having bind pinoy family in teleserye because it is our culture. At the last part of the commercial, all the members of the family seat in the table to hear more of the story.
You can also hear that Neil said "Ayokong maging member ng SMP" Samahan ng malalamig ang pasko which became their trade mark and because of that line, the commercial became trending and that was one of the most important in advertising one commercial, you need to have something that will make your product remembered by your target market.
The commercial :
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