What happened in the commercial was one night , Ms Sharon Cuneta looks tired and having a headache then her maid comes in to serve her a noodles then start rapping. As a reply, Ms Cuneta also rap her lines.
This commercial hooked the filipinos because first, it is Sharon Cuneta, a very big and famous celeberity here in the Philippines and it is not just an ordinary commercial because it is the first time that Sharon rap in her commercial.
We all know that Ms Sharon Cuneta is a very well known celebrity here in the Philipines and Lucky Me used her as a model because maybe they think that the commercial will be powerful because of the model and using Testimonial Appeal. Filipinos are also fond of rap, the fliptop is very common here, and they used it as a technique of throwing the lines differently. People is too much focused on how the conversation goes without noticing that the product is already selling to them.
They also uses humor appeal because at the end, the maid was burned as an exaggeration of the spiciness of the noodles
Overall, I think its' the uniqueness of this commercial and the smartness of the team which made this commercial very appealing.
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