Thursday, September 10, 2015

CHILIMANSI


The commercial started as a couple in a wedding ceremony and their exchange of bows is about the  pancit canton  chilimansi , a combination of chili and calamansi flavor.

My interpretation in this commercial is the couple who are saying to each other that they are compatible is a representation of the product Canton that the spiciness of chili and the sourness of calamansi blend to each other like a couple that is perfect for each other and maybe it also apply to their tagline "MADE FOR EACH OTHER"

They use somehow humor appeal in this commercial because it is entertaining that they analogize the husband and wife as the chili and calamansi.



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