AY BINGI

This is another commercial of Lucky Me pancit canton. What happened in the commercial was the the "Lolo" misheared all the words and that makde the commercial humorous . For example, the mother said "Canton toppings po tay" and the lolo replied "Sino namatay" and in the end, the lolo said something unclear and the mother ask to say it again the the lolo said "Ay bingi" which is funny because he is the one who misheard all the word earlier

This commercial is a humor appeal because of the lolo to attract audience and ofcourse another family in the dining table, which most of the Lucky Me commercial did. There is also a repetition because it was repeatedly mention that CANTON TOPPINGS, the commercial says that if you buy canton you can DIY on what toppings you like and every toppings is available even the "tuyo"

CHILIMANSI

The commercial started as a couple in a wedding ceremony and their exchange of bows is about the  pancit canton  chilimansi , a combination of chili and calamansi flavor.

My interpretation in this commercial is the couple who are saying to each other that they are compatible is a representation of the product Canton that the spiciness of chili and the sourness of calamansi blend to each other like a couple that is perfect for each other and maybe it also apply to their tagline "MADE FOR EACH OTHER"

They use somehow humor appeal in this commercial because it is entertaining that they analogize the husband and wife as the chili and calamansi.

Fast Rap

What happened in the commercial was one night , Ms Sharon Cuneta looks tired and having a headache then her maid comes in to serve her a noodles then start rapping. As a reply, Ms Cuneta also rap her lines.

This commercial hooked the filipinos because first, it is Sharon Cuneta, a very big and famous celeberity here in the Philippines and it is not just an ordinary commercial because it is the first time that Sharon rap in her commercial.

We all know that Ms Sharon Cuneta is a very well known celebrity here in the Philipines and Lucky Me used her as a model because maybe they think that the commercial will be powerful because of the model and using Testimonial Appeal. Filipinos are also fond of rap, the fliptop is very common here, and they used it as a technique of throwing the lines differently. People is too much focused on how the conversation goes without noticing that the product is already selling to them.

They also uses humor appeal because at the end, the maid was burned as an exaggeration of the spiciness of the noodles

Overall, I think its' the uniqueness of this commercial and the smartness of the team which made this commercial very appealing.

YAKAP SIGLA

Title: Yakap Sigla
Agency: Publicis JimenezBasic
Product: Lucky Me, Instant Mami
Client: Monde Nissin Corp
Producer: Bao Jampang Baustista
Director: Mandy Reyes
Date: Jan. 17 2014

What happened in this TVC was a young girl woke up from sleep in good and uplifting mood. She is repeatedly saying that she love this, she love that and she love everything in her surroundings even the bentilador . And when she got in the kitchen, that's where they show the product.

After discussing in the class, I learned some techniques in every advertisement and one of those techniques is Repetition which we can see in this TVC, the young girl repeatedly saying "I love.."
to make an impact to the audience.

Magnifico

Project:Magnifico
Duration:30s
Product:Lucky Me Instant Mami
Advertiser:Monde Nissin Corp
Producer:Dante Nora
Director:Raul Ona
Date:April 30 2009

What happened on the commercial was a  boy was crying on the way his house and when he finally got home, he mention everything that made him cry and then his mither hug him and serves him a bowl of noodles.

When I first watched this commercial years ago, it really touch me in the way that I really remember this commercial even now. The lines of the commercial is also appealing to audience because it has emotion and it talks about sympathy to a child.

For me, this commercial is appealing because it still talks about family, specifically, mother and child relationship . It is our culture that we really touched everytime we hear that kind of relationship, and it still tells us the bind family culture of filipino.

 

SMP (Samahan ng malalmig ang Pasko)

TITLE: OK
DURATION : TV 60'S

AGENCY: PUBLICIS MANILA 

PROD HOUSE: STRAIGHT SHOOTERS MEDIA INC. 

PRODUCT: NESTEA
PRODUCER: BABES REYES

DIRECTOR:CHRIS MARTINEZ

DATE: NOVEMBER 2015

The commercial started as the actor which is Neil Coleta enters the house with sad face, then her mother noticed that he is sad but suddenly, the mother thought of an idea of how she will help her son. She said " Sige ibuhos mo yan" which I think has two meanings, ibuhos literally the Nestea and ibuhos as in share his feelings. After that, Neil shared his sad story and  how her girl busted him in text. 

I saw that the technique of this commercial was to made up a story , a teenage love story so that the viewers can relate to it. The company think of what teenagers want and what is trending about that target audience. 

The commercial also put a touch of familial concept that they show that it is ok to have some problems with romantic relationship as long as you have your family which is cliche to filipinos. We can see the concept of having bind pinoy family in teleserye because it is our culture. At the last part of the commercial, all the members of the family seat in the table to hear more of the story. 

You can also hear that Neil said "Ayokong maging member ng SMP" Samahan ng malalamig ang pasko which became their trade mark and because of that line, the commercial became trending and that was one of the most important in advertising one commercial, you need to have something that will make your product remembered by your target market. 

The commercial : 

https://www.youtube.com/watch?v=uZmuot1iIv8